How Target Therapies Secured Trademark Protection in the Wellness Sector

In the competitive wellness sector, a strong brand identity isn’t just nice to have—it’s essential. That’s why we’re proud to share the story of how Target Therapies successfully secured legal protection for our name and logo with the help of Moore Barlow.

The Challenge

When we first lodged two UK trademark applications—for “TT” and “Target Therapies” — we faced significant opposition from larger organisations:

One opposition came from the Isle of Man Government over the mark “TT,” due to its connection with the famous TT motorcycle race.
Another opposition targeted “Target Therapies” from a major multinational retailer in the cosmetics/beauty space – The Target Group.

These challenges threatened our branding, risked costly legal battles, and jeopardised our ability to protect our reputation as we continue to grow.

What We Did

We worked with Moore Barlow to navigate the legal complexities. Key steps included:

Negotiation & amendment: For the “TT” mark, we agreed to limit classes (16, 21, 25) to charitable fundraising, while retaining full rights in classes relevant to our core services (3 & 44: oils, creams, massage & therapy).
Strategic compromise: For the “Target Therapies” word mark, we removed classes where direct overlap existed with the opposing business (16, 21, 25), while preserving registration under classes that protect what’s most important to us—aromatherapy, massage, acupuncture, physiotherapy (class 44), and related remedies (class 3).
Settlement: Both oppositions were resolved by agreement, enabling our trademarks to be registered without a full legal fight.

The Outcome

The result is an important brand milestone for us at Target Therapies:

Trademark registrations obtained for both “TT” and “Target Therapies” in the key classes (3 & 44), securing our core brand identity and services. Moore Barlow LLP
Brand protection now extends over oils & creams, massage & therapy services, ensuring that competitors can’t use confusingly similar names in those areas. Moore Barlow LLP
A more stable foundation for growth: now we can confidently expand locations, services, and marketing with the knowledge that our brand identity is protected.

Why It Matters

Protecting a brand name is more than just legal paperwork—it’s about safeguarding trust and reputation. Here’s why this trademark win is a big deal:

Prevents brand confusion: Clients can clearly know what is “Target Therapies” without risk of another business using a similar name or mark.
Supports risk-management: Avoids costly legal actions or needed rebrands in the future.
Boosts credibility: Showing that you care for your name and identity builds trust with clients and partners.
Allows strategic growth: With the risk of brand infringement managed, you can scale with confidence.

Key Takeaways & Advice

If you run a wellness business, here are some lessons from our experience:

Do a pre-filing search to check existing marks.
If opposition arises, don’t panic—there are often ways to negotiate or limit your claims to protect what matters.
Focus on the trademark classes that align with your core services rather than trying to cover everything.
Use specialist IP legal help. It’s worth the investment to avoid mistakes.

Final Thought

This trademark protection is an investment in the future of Target Therapies. As we continue to grow—opening new clinics, expanding our services, and deepening our relationships—our brand is now better anchored. Your trust means everything to us, and this win allows us to protect what we believe in and deliver what you expect.

Thank you for being part of our journey.

— Nick Claxson, Owner & Director, Target Therapies

How We Protected Our Brand: The Target Therapies Trademark Win